Business
- Classic Polo
- CP Bro & Smash
- Swiss Club
Your Industry Leader
Your Desire Must Be Greater Than Your Fear.
Managing Director, Royal Classic Groups. Founder, VETRY. Master the art of business, sustainability, and mentorship — turning ambition into impact for over 35 years.
Start the StoryVentures & Initiatives
Royal Classic Mills
Classic Polo
CP Bro & Smash
Swiss Club
VETRY
About Me
Everyday learner, built into an industrialist and a mentor
I joined my family-owned textile business in 1989, and alongside my brothers, became one of the Founder Directors of Royal Classic Mills (P) Ltd, established in 1991. Today, I serve as Managing Director of the Royal Classic Groups — a business that turns over roughly ₹700 crore a year, employs over 6,000 people, and exports knitwear to leading European and American markets.
Business was never the whole story. I founded VETRY, an NGO working to grow the tree cover around my hometown, Tirupur — a way of giving back to the land that gave my business its start. I also spend time speaking with young people, turning early ambition into a real plan for the future.
6,000+
People employed
3
Apparel brands built
35+
Years in business
What I Do
A bit of magic in business and environment
Three threads, one working life — commerce that provides for thousands of families, land that's returned to green, and a community that keeps learning.
Environment
- Conservator
- Restorer
- Renovator
Community
- Health & lifestyle
- Organic farming
- Organic farm school
On Camera
Sivaram speaks — ideas worth hearing
Short films on climate, weather, and community — from conversations that stay with you.
In Numbers
Three decades, measured two ways
0
Crore INR annual turnover
0
People employed at RCG
0
Trees planted via VETRY
0
Years building both
The Journey
Milestones that shaped the work
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1989
Family textile business
Joined the family-owned textile business in Tirupur and began learning the craft of knitwear from the factory floor up.
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1991
Royal Classic Mills
Co-founded Royal Classic Mills (P) Ltd with his brothers — the foundation of today's Royal Classic Groups.
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Brands
Classic Polo & more
Built apparel brands including Classic Polo, CP Bro & Smash, and Swiss Club — from fibre to fashion retail.
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VETRY
Founded the trust
Started VETRY to restore Tirupur's green cover — giving back to the land that gave the business its start.
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2015
Vanathukkul Tiruppur
Launched the mass tree-plantation drive as a tribute to Dr. A.P.J. Abdul Kalam's vision of a greener India.
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Today
25 lakh+ trees
The million-tree journey continues — barren land turned forest, with thousands of volunteers still planting hope.
Happenings
Happily spending time in these projects
Photo
Business
Classic Polo transforms fibre into fashion
Being a manufacturer, brand builder and retailer, I've built up real experience across retail and marketing over the years.
Read the full story →Photo
Environment
The journey to one million trees
As a gesture to give back to society, I hold a corporate social responsibility to contribute my best — one tree at a time.
Read the full story →Photo
Community
No lesson is better than insult
At least once in life, we all realise that no lesson teaches quite like insult does. Here's what that taught me.
Read the full story →
If you keep being a learner, you will always find a way to achieve your goals.
I've spoken at colleges and industry forums, motivating young people to turn ambition into a working plan. If your team or campus is looking for a session on business, sustainability or simply starting out — I'd be glad to talk.
Book a Mentoring SessionGreen Legacy
We plant trees. He who plants a tree plants a hope.
Through VETRY's Vanathukkul Tiruppur, barren stretches around Tirupur have been returned to forest. Over 25 lakh saplings planted and nurtured — a living tribute to Dr. A.P.J. Abdul Kalam, and a promise to the next generation.
Get My Newsletter
Notes on business, forests and everything in between
Occasional updates on RCG, VETRY's tree-planting drives, and talks — sent straight to your inbox, no spam.